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Share of order from mobile devices of cosmetics in Italy 2012-2018, by type

Published by M. Ridder, Nov 23, 2020
Between 2012 and 2018, the number of cosmetics orders in Italy placed using a smartphone experienced an increase. In 2018, 29.1 percent of orders were placed from a smartphone. Moreover, the share of orders on tablets held 5.8 percent of the share, a decrease compared to the previous years.

Share of the orders from mobile devices over the total online sales of cosmetics and make up products in Italy from 2012 to 2018, by type

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Release date

March 2019

Region

Italy

Survey time period

2012 to 2018

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