E-Commerce
B2C E-Commerce

Drivers of online purchases in Italy 2022

Published by

Alexander Kunst,

Mar 8, 2023

64 percent of Italian respondents answer our survey on "Drivers of online purchases" with "Cheaper prices". The survey was conducted in 2022, among 2,029 consumers.
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Drivers of online purchases in Italy in 2022

Characteristic	Share of respondents
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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these do you consider good reasons to buy an item online?"

Citation formats

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Alexander Kunst

Research Manager Consumer & Business Insights

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