While the number of households with an internet connection has increased over the last years, the number of mobile internet users is expected to further grow to over 46 million users by 2025. The use of the smartphone is essential for internet consumption, as it made up about two thirds of all online access. A greater percentage of users is accessing the internet on a daily basis. In absolute numbers, the biggest group of daily online users is made up of adults between 45 and 54 years of age, as they represent the biggest group of the adult population. However, the average percentage of daily online users is higher among people between 25 and 44 years, who seem to use the internet more than older individuals do.
Italian people use the internet mainly to send or receive-mails, look for information on Wikipedia, and read the news. The use of online banking services appeared to still be limited, but a higher penetration rate was reported among individuals having used the internet over the previous three months. Looking at the leading search engines, Google is the most used search engine in Italy, followed by Bing and Yahoo! This trend was reported in the mobile segment as well. Search engines are used the most by internet users, followed by social networks and media portals.