E-Commerce
B2C E-Commerce

Drivers of online purchases in Germany 2022

Published by

Alexander Kunst,

Mar 8, 2023

66 percent of German respondents answer our survey on "Drivers of online purchases" with "Direct delivery to my home". The survey was conducted in 2022, among 6,031 consumers.
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Drivers of online purchases in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

6,031 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these do you consider good reasons to buy an item online?"

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