Colombia: ARPU in the eServices market by segment

Over the forecast period until 2027, the average revenue per user is forecast to exhibit fluctuations among the three segments. The indicator decreases towards the end of the forecast period only in the segment Dating Services, while the remaining segments follow a positive trend. The difference between 2018 and 2027 amounts to an absolute value of 0.83 U.S. dollars.

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Average revenue per user in the eServices market in Colombia from 2018 to 2027, by segment (in U.S. dollars)

Characteristic	Event Tickets	Online Education	Dating Services
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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