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Brazil: body care and cosmetics consumption 2019

In 2019, eight out of 10 consumers in Brazil regularly used perfumes and fragrances, according to the Statista Global Consumer Survey 2019. The same survey found that 67 percent of respondents in the country also regularly used hair care and hair styling products, while decorative cosmetics were used by 45 percent of surveyed Brazilians that year.

Share of body care and cosmetics products used in Brazil in 2019, by category

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Number of respondents

2,093 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

During the survey the question was phrased as follows: "Which of these body care and cosmetics products do you use regularly?". Multiple answers were possible.

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Statistics on "Cosmetics industry in Brazil"

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