Lululemon: online sales share by country 2022

In 2022, it was estimated that lululemon.com generated its highest e-commerce net sales in the United States, at almost 80 percent. Canada ranked second, with an estimated sales share of 19 percent. In 2022, lululemon.com generated over three billion U.S. dollars in first-party e-commerce net sales.

E-commerce net sales share of lululemon.com in 2022, by country

Characteristic	E-commerce net sales share
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estimated first-party net sales by country

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit the methodology page on ecommerceDB.com.

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