Share of online fashion shoppers globally 2022, by age group

Published by Statista Research Department, May 22, 2024
At least 82 percent of shoppers worldwide between 26 and 35 years old had purchased fashion online in the previous 12 months, according to an August 2022 survey. This was the age range showing the highest fashion e-commerce usage rate. A relatively lower share of consumers aged 65 or older shopped for clothes via the internet, at 73 percent.

Share of e-commerce fashion buyers worldwide as of August 2022, by age group

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Release date

October 2022

Region

Worldwide

Survey time period

August 2022

Number of respondents

5,009 respondents*

Age group

18 years and older

Special properties

active online shoppers in the U.S., UK, France, Germany, and Australia

Method of interview

Questionnaire

Supplementary notes

* Of this total, 3,887 respondents (78 percent) had purchased fashion items online at least once in the previous 12 months.

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Overview

5

Leading markets

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Online traffic

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Consumption

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Topics

Fashion e-commerce worldwideFashion e-commerce in the United StatesASOSZalandoFashion e-commerce in the United Kingdom
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