Leading fashion and apparel websites worldwide 2022, based on visit share

In May 2022, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for 3.4 percent of desktop traffic. The online site for Nike ranked second, with two percent of visits.

Chinese brand's popularity in the U.S market

Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the leading fast-fashion retailer website in the United States in the fourth quarter of 2020, with a growth of remarkable 121 percentage. Known for its affordable prices and savvy social media presence, Shein was the second-fastest-growing fast fashion app with over a 100 percent increase in its monthly active users(MAU).

Shein and U.S. teens

Shein does not have any physical store, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in App Store in the United States, with over 1.2 million downloads in 2021.