Fashion e-commerce users by segment Russia 2025

Apparel had the greatest number of users in the e-commerce fashion industry in Russia in 2021 at 39.6 million. By 2025, the Statista Digital Market Outlook estimates that the number of users in this segment will increase to 47 million.

Number of users in fashion e-commerce users in Russia from 2017 to 2025, by segment (in millions)

Characteristic	Apparel	Footwear	Accessories
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Supplementary notes

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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