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Digital services in Russia - statistics & facts

The digital services industry plays a significant role in the development of e-commerce in Russia. It comprises various services offered on the internet, such as payments, food delivery, ride-hailing, eTravel, eLearning, digital health, online dating, e-ticketing, and others. The sixth-leading country by smartphone users, Russia offers a wide range of opportunities for businesses to reach consumers online. In 2020, the combined revenue of digital services, internet finance, and eTravel exceeded 3.1 trillion Russian rubles.

Key market segments

Most online services boomed during the COVID-19 pandemic in Russia, in particular, food delivery, online education, and eGovernment. Digital payments and banking, which were already widely used prior to 2020, continued to rise. Furthermore, the lockdown sparked investment in telemedicine. Even though four out of ten Russians considered online consultations with a doctor convenient, only seven percent tried them out as of 2021. Another growing segment was dating services, used by over 14 million Russians.

The most negatively impacted segment was eTravel. Online sales of hotel accommodation, package tours, cruises, and vacation rentals fell by nearly 70 percent in 2020. In the following years until 2025, the market was forecast to grow, though remaining below the pre-pandemic level. A decline in usage was also recorded for taxi services, especially during the first wave of the pandemic in the spring of 2020. However, the segment has been recovering since then. In 2021, 64 percent of Russians reported having ordered a taxi online over the past year.

Market consolidation by digital ecosystems

Combining several digital services under one pillar, or ecosystem, is becoming a common practice in Russia. Consumers of major ecosystems, such as Sber, VK (formerly Mail.ru Group), Yandex, and Tinkoff, can subscribe to a bundle of different products instead of paying for each service separately. The revenue from ecosystem subscriptions in Russia was forecast to exceed 39 billion Russian rubles in 2024. Furthermore, the companies introduce super apps, or mobile apps that offer several services on one platform. Examples include Yandex.Go, which combines delivery and taxi ordering, and Tinkoff, which offers both banking and lifestyle services. The country's market size of super apps was expected to reach 134 billion U.S. dollars in 2025. Digital ecosystems continuously acquire providers of various digital services to expand their portfolio.

Key figures

The most important key figures provide you with a compact summary of the topic of "Digital services in Russia" and take you straight to the corresponding statistics.

Food delivery

Online dating

Digital health

Online travel

Interesting statistics

In the following 7 chapters, you will quickly find the 42 most important statistics relating to "Digital services in Russia".

Digital services in Russia

Dossier on the topic

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Digital services in Russia - statistics & facts

The digital services industry plays a significant role in the development of e-commerce in Russia. It comprises various services offered on the internet, such as payments, food delivery, ride-hailing, eTravel, eLearning, digital health, online dating, e-ticketing, and others. The sixth-leading country by smartphone users, Russia offers a wide range of opportunities for businesses to reach consumers online. In 2020, the combined revenue of digital services, internet finance, and eTravel exceeded 3.1 trillion Russian rubles.

Key market segments

Most online services boomed during the COVID-19 pandemic in Russia, in particular, food delivery, online education, and eGovernment. Digital payments and banking, which were already widely used prior to 2020, continued to rise. Furthermore, the lockdown sparked investment in telemedicine. Even though four out of ten Russians considered online consultations with a doctor convenient, only seven percent tried them out as of 2021. Another growing segment was dating services, used by over 14 million Russians.

The most negatively impacted segment was eTravel. Online sales of hotel accommodation, package tours, cruises, and vacation rentals fell by nearly 70 percent in 2020. In the following years until 2025, the market was forecast to grow, though remaining below the pre-pandemic level. A decline in usage was also recorded for taxi services, especially during the first wave of the pandemic in the spring of 2020. However, the segment has been recovering since then. In 2021, 64 percent of Russians reported having ordered a taxi online over the past year.

Market consolidation by digital ecosystems

Combining several digital services under one pillar, or ecosystem, is becoming a common practice in Russia. Consumers of major ecosystems, such as Sber, VK (formerly Mail.ru Group), Yandex, and Tinkoff, can subscribe to a bundle of different products instead of paying for each service separately. The revenue from ecosystem subscriptions in Russia was forecast to exceed 39 billion Russian rubles in 2024. Furthermore, the companies introduce super apps, or mobile apps that offer several services on one platform. Examples include Yandex.Go, which combines delivery and taxi ordering, and Tinkoff, which offers both banking and lifestyle services. The country's market size of super apps was expected to reach 134 billion U.S. dollars in 2025. Digital ecosystems continuously acquire providers of various digital services to expand their portfolio.

Interesting statistics

In the following 7 chapters, you will quickly find the 42 most important statistics relating to "Digital services in Russia".

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