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Digital services in Russia - statistics & facts

The digital services industry plays a significant role in the development of e-commerce in Russia. The fifth largest country by smartphone users worldwide, Russia offers a wide range of opportunities for businesses to reach consumers via the internet. In 2019, the country's digital services, internet finance, and eTravel had a revenue of almost 2.9 trillion Russian rubles.

Which digital services are popular in Russia?

With the highest fintech adoption rate in Europe, Russia saw a high usage of online financial services, such as online and mobile banking, e-wallets, and digital payments. Furthermore, an increasing number of insurance companies offered the possibility to make claims online. In 2020, 17 percent of Russians stated that they acquired their car insurance via the internet.

eTravel sales, which referred to electronic commerce in transportation tickets, accommodation, package tours, and excursions, steadily increased in the country since the beginning of the 2010s. While the majority of Russian travelers looked up information about accommodation services on the internet, the largest share of travel products purchased online was plane tickets.

The online education market was largely represented in Russia by private e-learning schools which prepared courses, seminars, trainings, and materials for adult certifications. The highest average bill was recorded for language and personal development courses. In most cases, between 71 and 100 percent of those enrolled in courses stayed in them until the end.

Which digital services profited from COVID-19 in Russia?

Online services boomed in the country during the lockdown, with a 47 percent revenue growth forecast for food and grocery delivery. Two major internet corporations competed on the food delivery market: Mail.Ru Group with their service Delivery Club and Yandex with Yandex.Eats. In April and May 2020, approximately one half of Russians ordered food and ready-to-eat meals. Food delivery apps were the most downloaded category on Android and iOS in the country in the second quarter of 2020.

Digital health is an emerging trend in Russia, offering services such as telemedicine, online appointment booking, distant guidance, and monitoring via wearables. Online sales and delivery of medical products and telemedicine were named among the most demanded internet services in the country. The most popular wearable device was a fitness tracker, with over one million devices sold in the first three months of 2020.

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Digital services in Russia

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Food delivery

eTravel

Online education

Digital health

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