QVC brand profile in the United States 2022
When it comes to fashion online shop users, brand awareness of QVC is at 55% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is QVC in the United States?
In total, 10% of U.S. fashion online shop users say they like QVC. However, in actuality, among the 55% of U.S. respondents who know QVC, 18% of people like the brand.
What is the usage share of QVC in the United States?
All in all, 8% of fashion online shop users in the United States use QVC. That means, of the 55% who know the brand, 15% use them.
How loyal are the customers of QVC?
Around 5% of fashion online shop users in the United States say they are likely to use QVC again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around QVC in the United States?
In June 2022, about 7% of U.S. fashion online shop users had heard about QVC in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around QVC in the United States.
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