ZARA brand profile in the United States 2022
How high is the brand awareness of ZARA in the United States?
When it comes to fashion online shop users, brand awareness of ZARA is at 48% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ZARA in the United States?
In total, 15% of U.S. fashion online shop users say they like ZARA. However, in actuality, among the 48% of U.S. respondents who know ZARA, 31% of people like the brand.
What is the usage share of ZARA in the United States?
All in all, 10% of fashion online shop users in the United States use ZARA. That means, of the 48% who know the brand, 21% use them.
How loyal are the customers of ZARA?
Around 8% of fashion online shop users in the United States say they are likely to use ZARA again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around ZARA in the United States?
In June 2022, about 9% of U.S. fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around ZARA in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of ZARA is at 48% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ZARA in the United States?
In total, 15% of U.S. fashion online shop users say they like ZARA. However, in actuality, among the 48% of U.S. respondents who know ZARA, 31% of people like the brand.
What is the usage share of ZARA in the United States?
All in all, 10% of fashion online shop users in the United States use ZARA. That means, of the 48% who know the brand, 21% use them.
How loyal are the customers of ZARA?
Around 8% of fashion online shop users in the United States say they are likely to use ZARA again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around ZARA in the United States?
In June 2022, about 9% of U.S. fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around ZARA in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
