ASOS is one of the most successful online-only fashion retailers in the industry. Originally a UK-based company, ASOS had the highest number of users in the European Union as of September 2023. Globally, there are over 23 million active customers on asos.com, which the retailer defines as “having shopped in the last twelve months” as of the end of the financial year.
The apparel and clothing industry ASOS competes in is an increasingly multichannel one, where retailers offer their customers the best of both worlds, often providing convenient shopping and delivery options such as click-and-collect. However, the fact that ASOS has stuck to its online-only business model doesn’t seem to cause any disadvantages to the retailer. Based on enterprise-value-to-EBITDA, ASOS was one of the leading fashion e-commerce companies worldwide as of 2024.
Number of active customers of ASOS as of September 2023, by region
(in millions)
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ASOS. (November 22, 2023). Number of active customers of ASOS as of September 2023, by region (in millions) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1062394/number-of-active-customers-asos-by-region/
ASOS. "Number of active customers of ASOS as of September 2023, by region (in millions)." Chart. November 22, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1062394/number-of-active-customers-asos-by-region/
ASOS. (2023). Number of active customers of ASOS as of September 2023, by region (in millions). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1062394/number-of-active-customers-asos-by-region/
ASOS. "Number of Active Customers of Asos as of September 2023, by Region (in Millions)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1062394/number-of-active-customers-asos-by-region/
ASOS, Number of active customers of ASOS as of September 2023, by region (in millions) Statista, https://www.statista.com/statistics/1062394/number-of-active-customers-asos-by-region/ (last visited November 09, 2024)
Number of active customers of ASOS as of September 2023, by region (in millions) [Graph], ASOS, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1062394/number-of-active-customers-asos-by-region/
