Number of active ASOS customers 2019, by region

As of August 2019, online-only fashion retailer ASOS had 6.4 million active customers in the United Kingdom (UK). This was surpassed by ASOS customers in the European Union, which amounted to 7.8 million. The UK-based retailer had a total of more than 6 million active shoppers in the US and the rest of the world combined.

Number of active customers* of ASOS as of August 2019, by region

Number of active customers
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2019


United Kingdom

Survey time period

12 months to 31 August, 2019

Supplementary notes

* Active customers are defined as "having shopped in the last twelve months as at 31 August (2019)".

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "ASOS"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.