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Number of active ASOS customers 2020, by region

ASOS is one of the most successful online-only fashion retailers in the industry. Originally a UK-based company, ASOS had the highest number of users in the European Union as of August 2020. Globally, there are over 23 million active customers on, which the retailer defines as “having shopped in the last twelve months as at 31 August 2020.”

One of Europe’s biggest brands

Since 2012, sales figures increased in every market ASOS was active in. Soaring revenues placed the retailer among the leading European brands that trade both online and brick-and-mortar. In fact, according to recent data, ASOS was the only pure-player among the top ten fashion companies in Europe in 2019.

ASOS: a pure player in a multichannel industry

The apparel and clothing industry ASOS competes in is an increasingly multichannel one, where retailers offer their customers the best of both worlds, often providing convenient shopping and delivery options such as click-and-collect. The fact that ASOS has stuck to its online business core doesn’t seem to cause any disadvantages to the retailer though. According to Statista’s ecommerceDB insights, in the e-commerce segment ASOS ranked among the most popular global fashion companies, based on worldwide net sales.

Number of active customers of ASOS as of August 2020, by region

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Release date

October 2020


United Kingdom

Survey time period

12 months to 31 August, 2020

Supplementary notes

Active customers are defined as "having shopped in the last twelve months as at 31 August (2020)".

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