Zara, Spain’s flagship fashion retailer and part of the larger clothing company Inditex, is a well-known brand globally. The success of this globally-present store can be reflected in the number of social media users that follow its various accounts – in 2021, Zara had more than 50 million followers on Instagram, as well as approximately 1.44 million on Twitter and 3.09 million on WeChat, widely used among Chinese users.
Inditex and its brands
Zara had roughly two thousand shops worldwide, ranking it as the most common establishment of the Spanish clothing company Inditex. The brands Bershka and Stradivarius followed in second and third place respectively, each with over 900 stores worldwide, meaning Zara had more stores than the other two brands combined.
Spain: benchmark for world’s fast fashion
Inditex ranked as the world’s second largest apparel and accessories retailer in 2020, with over 23 billion U.S. dollars' worth of retail sales. Besides its sales revenues, the Spanish group saw a sharp increase in its number of stores worldwide, which in 2019 stood at nearly 7.5 thousand, although this number had fallen to approximately 6.5 thousand in 2021. Spain was the country that enjoyed the highest number of Inditex stores that year, with an approximately 1.3 thousand.
Number of social media followers of Inditex's Zara worldwide in 2021, by platform
(in millions)
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Inditex. (March 17, 2022). Number of social media followers of Inditex's Zara worldwide in 2021, by platform (in millions) [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/762313/worldwide-number-of-followers-of-zara-on-social-networks/
Inditex. "Number of social media followers of Inditex's Zara worldwide in 2021, by platform (in millions)." Chart. March 17, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/762313/worldwide-number-of-followers-of-zara-on-social-networks/
Inditex. (2022). Number of social media followers of Inditex's Zara worldwide in 2021, by platform (in millions). Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/762313/worldwide-number-of-followers-of-zara-on-social-networks/
Inditex. "Number of Social Media Followers of Inditex's Zara Worldwide in 2021, by Platform (in Millions)." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/762313/worldwide-number-of-followers-of-zara-on-social-networks/
Inditex, Number of social media followers of Inditex's Zara worldwide in 2021, by platform (in millions) Statista, https://www.statista.com/statistics/762313/worldwide-number-of-followers-of-zara-on-social-networks/ (last visited June 28, 2022)