Poland: traditional TV and home video users

In 2020, 33.9 million people in Poland used traditional TV and home video. The Statista Advertising and Media Outlook estimates that this number will remain relatively stable through 2025.

Number of users of traditional TV and home video in Poland from 2020 to 2025 (in million users)

Characteristic	Number of user in millions
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Supplementary notes

xMO – C+P Data provided by Statista Market Outlook are estimates
The TV & Home Video segment contains the following two subsegments: Traditional TV & Home Video and OTT (over-the-top) Services.
Traditional TV & Home Video consists of physical home video (DVD & Blu-ray), pay-TV, which includes cable TV, satellite TV, IPTV, and DTTV), public TV licence fees, and traditional TV advertising.
OTT Services contain video on demand (VOD), rentals as a single transaction or pay-per-view (transactional VOD), rentals as subscription-based services (subscription VOD), and online purchases via download or cloud storage (video downloads/EST).
Additionally, all ad-supported revenue generated through premium or user-generated content are also covered by this segment (OTT Video Advertising).
Electric-through-TV subscriptions and movie theater tickets sales are not included in this segment.
Detailed definitions can be found in the individual segments.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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