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Television advertising expenditure in Poland in 2019, by brand

Brands with the highest television advertising expenditure in Poland in September 2019 (in million zloty)

by Statista Research Department, last edited Oct 9, 2019
Television advertising expenditure in Poland in 2019, by brand Eight among the twenty brands with the highest spending on television advertisements in Poland in September 2019 were pharmaceutical companies. Aflofarm had the most significant TV ad expenditure, with over 95 million zlotych. Aside from pharma, brands that spent a lot on TV advertising tended to be in the industries of FMCG and telecommunication, Volkswagen and Allegro being the only exceptions in the top twenty.
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Brands with the highest television advertising expenditure in Poland in September 2019 (in million zloty)

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TV advertising expenditure in million zloty
Aflofarm95.19
Polkomtel86.8
Ferrero81.53
Polpharma75.29
LIdl Polska69.11
Procter & Gamble62.74
Jeronimo Martins49.88
Natur Produkt Pharma46.31
Orange SA46.16
Kompania Piwowarska45.07
Sanofi-Synthelabo42.33
Nestle41.89
US Pharmacia Inc.40.32
Unilever38.77
Pepsico37.27
P436.85
Grupa Allergro34.6
Volkswagen Group29.91
Maspex Wadowice28.47
T-Mobile Polska25.77
TV advertising expenditure in million zloty
Aflofarm95.19
Polkomtel86.8
Ferrero81.53
Polpharma75.29
LIdl Polska69.11
Procter & Gamble62.74
Jeronimo Martins49.88
Natur Produkt Pharma46.31
Orange SA46.16
Kompania Piwowarska45.07
Sanofi-Synthelabo42.33
Nestle41.89
US Pharmacia Inc.40.32
Unilever38.77
Pepsico37.27
P436.85
Grupa Allergro34.6
Volkswagen Group29.91
Maspex Wadowice28.47
T-Mobile Polska25.77

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by Statista Research Department, last edited Oct 9, 2019
Eight among the twenty brands with the highest spending on television advertisements in Poland in September 2019 were pharmaceutical companies. Aflofarm had the most significant TV ad expenditure, with over 95 million zlotych. Aside from pharma, brands that spent a lot on TV advertising tended to be in the industries of FMCG and telecommunication, Volkswagen and Allegro being the only exceptions in the top twenty.
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