Social media has become very popular around the world. Each year more and more people use it as an effective way of keeping in touch with relatives, friends, colleagues, brands and products. Poland is no exception. In recent years, more than half of Polish networkers have used social media as a way to communicate.
Although social media is still a source of many threats, such as the FOMO effect, fake news and inappropriate posts etc., the majority of Polish internet users agree that social networks are an integral part of their social life. Invariably the most popular and most engaging social networking platform for Poles is Facebook. In February 2019, over 78 percent of Polish Internet users used Facebook. Polish Facebook is constantly expanding, although YouTube is becoming more and more popular. Aside from Facebook, Polish social media consists of Instagram, Snapchat, YouTube, Pinterest, Twitter, LinkedIn and many more. Every social networking site is used by internet users for various purposes and is perceived in a completely different way.
Traditional media still plays a major role in Poland in providing information and developing people’s perceptions and opinions. However, new media (internet, social media, etc.), despite their still secondary role, have become serious competition. As of 2018, over 83 percent of Poles are regular internet users. The importance of new media in Poland is constantly growing. By 2022, the number of monthly active social network users is expected to reach almost 24 million, and this number will grow as long as individuals, companies and organizations use these channels of communication to improve their social and customer relations or marketing strategies.
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In the following 8 chapters, you will quickly find the 77 most important statistics relating to "Social media usage in Poland".