Fanatics brand profile in the United States 2022
How high is the brand awareness of Fanatics in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Fanatics is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fanatics in the United States?
In total, 14% of U.S. sports and outdoor online shop users say they like Fanatics. However, in actuality, among the 46% of U.S. respondents who know Fanatics, 30% of people like the brand.
What is the usage share of Fanatics in the United States?
All in all, 10% of sports and outdoor online shop users in the United States use Fanatics. That means, of the 46% who know the brand, 22% use them.
How loyal are the customers of Fanatics?
Around 8% of sports and outdoor online shop users in the United States say they are likely to use Fanatics again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Fanatics in the United States?
In June 2022, about 9% of U.S. sports and outdoor online shop users had heard about Fanatics in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Fanatics in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to sports and outdoor online shop users, brand awareness of Fanatics is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fanatics in the United States?
In total, 14% of U.S. sports and outdoor online shop users say they like Fanatics. However, in actuality, among the 46% of U.S. respondents who know Fanatics, 30% of people like the brand.
What is the usage share of Fanatics in the United States?
All in all, 10% of sports and outdoor online shop users in the United States use Fanatics. That means, of the 46% who know the brand, 22% use them.
How loyal are the customers of Fanatics?
Around 8% of sports and outdoor online shop users in the United States say they are likely to use Fanatics again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Fanatics in the United States?
In June 2022, about 9% of U.S. sports and outdoor online shop users had heard about Fanatics in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Fanatics in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
