Best Buy brand profile in the United States 2022
When it comes to consumer electronics online shop users, brand awareness of Best Buy is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Best Buy in the United States?
In total, 52% of U.S. consumer electronics online shop users say they like Best Buy. However, in actuality, among the 93% of U.S. respondents who know Best Buy, 56% of people like the brand.
What is the usage share of Best Buy in the United States?
All in all, 34% of consumer electronics online shop users in the United States use Best Buy. That means, of the 93% who know the brand, 37% use them.
How loyal are the customers of Best Buy?
Around 27% of consumer electronics online shop users in the United States say they are likely to use Best Buy again. Set in relation to the 34% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Best Buy in the United States?
In July 2022, about 32% of U.S. consumer electronics online shop users had heard about Best Buy in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around Best Buy in the United States.
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