According to Deloitte's "Global Powers of Retailing 2016" report, Best Buy is one of the leading e-retailers in the world, generating approximately four billion U.S. dollars in 2015. Best Buy is also working hard to remain competitive in the online market. Technological revolution and increasing online penetration has revolutionized the consumer retail industry. Best Buy has been working toward growing its share of the e-commerce market. It operates a click and mortar strategy, wherein it uses online channels as an effective way to boost store sales and allocates any sales made online, to its stores. Circuit City, the only direct competitor of Best Buy and the second largest electronics retailer in the US, has filed for bankruptcy. Best Buy now competes primarily with retailers such as Walmart, Amazon, Target and Costco.