U.S. top consumer technology brands 2021

As of February 2021, Samsung was the most-favored consumer technology brand in the United States, with a score of 49.2 points. Sony and Bose followed, with 44.7 and 43.1 points, respectively. Samsung is the second most popular smartphone brand in the U.S., preceded only by Apple, which ranked ninth in the presented ranking.

Most-favored consumer technology brands in the United States in 2021 (index score)

Characteristic	Score on a scale from -100 to 100
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Release date

April 2021

More information

Region

United States

Survey time period

March 1, 2020 to February 28, 2021

Age group

18 years and older

Supplementary notes

The source provides the following information about the methodology:
"The brands (...) were ranked based on the Impression score, which is a measure of whether a consumer has a positive or negative impression of a brand calculated by taking the average over a period of 12 months. The rankings chart shows the brands with the highest average Impression score between March 1st, 2020 to February 28th, 2021. The scores are representative of the general population of adults 18+ (...)." For more information about the methodology, see the source.

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