Most popular U.S. Amazon Prime Day product categories 2018

This statistic provides a ranking of the leading product categories purchased by U.S. Amazon Prime buyers on Amazon Prime Day 2018. During the survey period, it was found that 40.9 percent of responding Prime Day purchasers in the United States had purchased computers and electronics during the sales event.

Leading product categories purchased by Amazon Prime Day shoppers in the United States as of July 2018

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Release date

July 2018


United States

Survey time period

July 18 - 19, 2018

Number of respondents

281 respondents

Age group

18 years and older

Special properties

Prime Day purchasers

Method of interview

Online survey

Supplementary notes

Total survey n = 1,006

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Statistics on "Amazon Prime Day"

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