Leading electricals retail websites in the U.S. 2023, by share of voice

Leading electricals retail websites in the United States in the 2nd quarter 2023, by share of voice

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Release date

July 2023

Region

United States

Survey time period

Q2 2023

Supplementary notes

Electricals sector includes: computing, home appliances, small appliances, smart tech and phones, and sound and vision.

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 12,011 of the most commercially valuable, category-specific search terms.

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