Russia: digital fitness wearables ARPU by segment

The digital fitness wearable and well-being device market in Russia generated around 738.1 million U.S. dollars in 2021. Per user, the market created revenue of around 121.10 U.S dollars. By far the biggest per user revenue generator was the smart watch segment, in which users spent an average of around 184.9 U.S dollars. The Statista Digital Market Outlook estimates that per user revenues of all three segments will increase, with smartwatches generating a continuously increasing share of the revenue, reaching around 330.8 U.S dollars in 2027.

Average revenue per user of digital fitness and well-being devices in Russia from 2017 to 2027, by segment (in U.S. dollars)

Characteristic	Smartwatches	Fitness/Activity Tracking Wristwear	Smart Scales
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Supplementary notes

Data provided by Statista Market Outlook are estimates
The Digital Fitness & Well-Being Devices comprise devices that are explicitly intended for fitness and motion tracking. These include, in particular, smartwatches, smart scales equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smart clothing, smart shoes, and smart eyewear are excluded.
The data only reflects B2C revenues; B2B and C2C revenues are not covered.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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