Mamas & Papas brand profile in the UK 2022
When it comes to toys and baby online shop users, brand awareness of Mamas & Papas is at 78% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mamas & Papas in the UK?
In total, 27% of UK toys and baby online shop users say they like Mamas & Papas. However, in actuality, among the 78% of UK respondents who know Mamas & Papas, 35% of people like the brand.
What is the usage share of Mamas & Papas in the UK?
All in all, 15% of toys and baby online shop users in the UK use Mamas & Papas. That means, of the 78% who know the brand, 19% use them.
How loyal are the customers of Mamas & Papas?
Around 11% of toys and baby online shop users in the UK say they are likely to use Mamas & Papas again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Mamas & Papas in the UK?
In July 2022, about 14% of UK toys and baby online shop users had heard about Mamas & Papas in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Mamas & Papas in the UK.
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