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Toy industry in Canada - statistics & facts

While their form and function may have changed over time, toys have continued provide entertainment and inspire play for many. Numerous toys, such as building blocks and puzzles are said to stimulate learning and development of new skills, particularly among children. Other toys, such as Frisbees and balls encourage physical activity and coordination. The total revenue of the global toy market has exceeded 90 billion U.S. dollars in recent years. Lego is the top toy brand worldwide, valued at over 6.7 billion U.S. dollars.

Toys, games and hobby supplies generated approximately almost 4.5 billion Canadian dollars in retail store sales in Canada. Christmas is a popular time for children to make a wish list, commonly consisting of the most popular toys and games of the year. Coinciding with the holiday and gifting season, Canadian sales of toys and games have consistently surged in the fourth quarter of each year. As of December 2019, there were almost 1,500 hobby, toy, and game stores in Canada to deal with this demand.

Despite recent fluctuations, the average amount that Canadian households spend on children’s toys has increased in recent years to reach around 170 Canadian dollars. During the holiday season, over 50 percent of Canadian shoppers planned to shop online, either on a computer, tablet, or mobile device, for toys. In-store shopping remains the most popular channel for toy shopping, with almost 80 percent of Canadians choosing to shop in brick-and-mortar locations.

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Toy industry in Canada

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International trade

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