In 2015, toys, games and hobby supplies generated approximately 4.31 billion Canadian dollars in retail store sales in Canada, with sales surging in the fourth quarter of each year. Multinational corporations Hasbro Canada Inc. and Mattel Canada Inc. were among the leading toys and games companies in 2013, accounting for an almost 40 percent share of the retail value, combined. Iconic manufacturers Crayola and Lego were leaders among toys and games brands that year.
From remote controlled drones to robots and electronic pets, technological toys and games seem to be the way of the future. While technological toys are typically considered a more expensive option, on average more money was spent per buyer on traditional toys in 2013, with traditional toys consistently accounting for almost 80 percent of retail sales for toys and games each year from 2008.