Toy Industry in Canada - Statistics & Facts

While their form and function may have changed over time, toys have continued provide entertainment and inspire play for many. Numerous toys, such as building blocks and puzzles are said to stimulate learning and development of new skills, particularly among children. Other toys, such as Frisbees and balls encourage physical activity and coordination. In Canada, plush toys and youth electronics led the toy categories in the first half of 2015, with a year-over-year sales growth of 21.3 percent and 20.3 percent, respectively.


In 2015, toys, games and hobby supplies generated approximately 4.31 billion Canadian dollars in retail store sales in Canada, with sales surging in the fourth quarter of each year. Multinational corporations Hasbro Canada Inc. and Mattel Canada Inc. were among the leading toys and games companies in 2013, accounting for an almost 40 percent share of the retail value, combined. Iconic manufacturers Crayola and Lego were leaders among toys and games brands that year.

From remote controlled drones to robots and electronic pets, technological toys and games seem to be the way of the future. While technological toys are typically considered a more expensive option, on average more money was spent per buyer on traditional toys in 2013, with traditional toys consistently accounting for almost 80 percent of retail sales for toys and games each year from 2008.

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