Smyths brand profile in the UK 2022
How high is the brand awareness of Smyths in the UK?
When it comes to toys and baby online shop users, brand awareness of Smyths is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smyths in the UK?
In total, 56% of UK toys and baby online shop users say they like Smyths. However, in actuality, among the 88% of UK respondents who know Smyths, 64% of people like the brand.
What is the usage share of Smyths in the UK?
All in all, 42% of toys and baby online shop users in the UK use Smyths. That means, of the 88% who know the brand, 48% use them.
How loyal are the customers of Smyths?
Around 37% of toys and baby online shop users in the UK say they are likely to use Smyths again. Set in relation to the 42% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Smyths in the UK?
In July 2022, about 28% of UK toys and baby online shop users had heard about Smyths in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Smyths in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of Smyths is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smyths in the UK?
In total, 56% of UK toys and baby online shop users say they like Smyths. However, in actuality, among the 88% of UK respondents who know Smyths, 64% of people like the brand.
What is the usage share of Smyths in the UK?
All in all, 42% of toys and baby online shop users in the UK use Smyths. That means, of the 88% who know the brand, 48% use them.
How loyal are the customers of Smyths?
Around 37% of toys and baby online shop users in the UK say they are likely to use Smyths again. Set in relation to the 42% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Smyths in the UK?
In July 2022, about 28% of UK toys and baby online shop users had heard about Smyths in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Smyths in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
