Africa: food and delivery market segment revenue

Since 2017, the revenue of the food and delivery market in the selected African countries increased significantly. Revenue in Kenya for example increased from two million U.S. dollars to 36 million dollars in 2020 and is expected to increase even further to over 580 million in 2025. The South African market in 2020 had the highest revenue at 732 million dollars. However, the Statista Digital Market Outlook estimates that Nigeria will overtake South African in revenue by 2022 and by 2025 generate in excess of 2.7 billion U.S. dollars.

Revenue of online food delivery in selected African countries from 2017 to 2025 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Outlook are estimates
The eServices market segment Online Food Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenue includes the gross merchandise value (GMV) which is defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace.
Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's).
The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.
Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food (e.g. HelloFresh). All revenue figures refer to Gross Merchandise Value (GMV).

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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