Finland: e-commerce users 2017-2027

In 2021, e-commerce in Finland generated around 6.78 billion euros. The number of users of e-commerce in Finland increased slightly by around 200 thousand people in 2020 to four million in 2021 and the Statista Digital Market Outlook estimates this growth to increase in 2021 and remain constant until at least 2027.

Number of e-commerce users in Finland from 2017 to 2027 (in million users)

Characteristic	User in millions
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Supplementary notes

Data provided by Statista Market Outlook are estimates
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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