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Online shopping penetration in Finland 2020, by gender and age group

Published by E. Niinimäki, Nov 26, 2020
In 2020, 79 percent of men and 73 percent of women in Finland had shopped online at some point. Online shopping penetration was highest among individuals aged 25 to 44, reaching 96 percent. The corresponding figure in the age group of 65 to 74 years was 18 percent.

Share of online shoppers in Finland in 2020, by gender and age group

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Source

Release date

November 2020

Region

Finland

Survey time period

2020

Number of respondents

6,000 respondents

Age group

16-89 years

Special properties

Incl. respondents who have shopped online at some point

Method of interview

Telephone interviews and online survey

Supplementary notes

The survey material is emphasized to correspond to the whole population and households, taking into account the response losses.

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