E-commerce in Russia - Statistics & Facts

Retail and trade

During the second year of the pandemic, online shopping habits and preferences of Russian e-shoppers kept changing. While apparel and footwear accounted for the most substantial online sales share, e-groceries experienced never-before-seen sales countrywide, with lavka.yandex ranking as the fastest growing e-commerce site on the Russian internet in 2020. The possibility of researching a product on the internet before major purchases remains a major advantage of online shopping according to the customers. More often than not, Russian online shoppers were revealed to be bargain hunters, usually spending between two and four thousand Russian rubles per order.

Positively developing Russian e-commerce exports recorded an upswing in 2021, marking the historic high levels with over 1.5 billion U.S. dollars in revenues. The largest online export revenue share came from Belarus in 2021, similar to the previous year. eBay and Instagram were the primary selling platforms for over one-third of online retailers selling abroad.

Key market players

Cumulative annual revenue of top-100 e-commerce companies nearly doubled from 2019 to 2020, thus considerably increasing the importance of online commerce in the Russian retail trade, and marking a phase of consolidation thereof in this region. Despite a substantial drop in net income in 2020, Wildberries was the most profitable online marketplace in the country, accounting for 170 billion Russian rubles in revenues in that year. As a consequence of the online grocery market surge in Russia during the first year of COVID-19, online food platforms were the fastest growing e-commerce sites in 2020.

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