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E-commerce in Russia - Statistics & Facts

The coronavirus (COVID-19) outbreak in 2020 caught off guard most industries, not only in Russia but all over the world. E-commerce, on the other hand, was among the few industries that benefited from the global pandemic to some extent. Namely, the Russian e-commerce market, which has been transitioning from slow to accelerated development in the past decade, is projected to experience an enhanced growth over the post-pandemic period. The major market players, such as Wildberries, Ozon and Mvideo, among others, are still growing at a fast pace alongside customers’ strong intention to shop online in the future.

Retail and trade

In 2020, the pandemic contributed to major shifts in online shopping habits and preferences of Russian e-shoppers. While fashion items accounted for the most substantial online sales share, e-groceries experienced a never-before-seen sales countrywide, with sbermarket.ru as the fastest growing food retailer on the Russian internet. The lockdown period and restricted offline retail lead online stores to more exposure, thus developing the habit of researching a product on the internet before major purchases among the customers. More often than not, Russian online shoppers were revealed to be bargain hunters, usually spending between two and four thousand Russian rubles per order.

Positively developing Russian e-commerce exports recording an upswing in 2020, marking the historic high levels with over a billion U.S. dollars in revenues. The largest turnover share from online exports came from Belarus in 2020, even though Russian online exporters’ principal target region was the United States.

Key market players

Over the course of e-commerce consolidation in the country, major national companies, are estimated to overtake roughly half of the market by 2023, with Yandex.Market and Beru as frontrunners. Ozon was reported as the most visited online marketplace by the customers in 2020, nonetheless, Wildberries remains the market leader by the sales volume. Despite the rise of Instagram in the region, the national social network VKontakte (VK) remains primary platform for social commerce, to date.

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E-commerce in Russia

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