Impact of online research at the point of purchase in France 2013, by sector

This graph represents the answers to a survey on the buying habits of French consumers, conducted in October 2013. It was observed that, when searching for information on electronic products online, 30% of respondents knew that they would make their purchases. shopping in a traditional sign.

When you start looking for information on the following products online, have you generally already decided which brand you are probably going to buy? *

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Release date

November 2013



Survey time period

October 30 - 31, 2013

Number of respondents

1,010 respondents

Age group

18 years old and over

Special properties

 respondents who made at least one online purchase during the year

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* "Pure players": companies that only sell their products on the Internet

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