Globetrotter brand profile in Germany 2022
When it comes to sports and outdoor online shop users, brand awareness of Globetrotter is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Globetrotter in Germany?
In total, 14% of German sports and outdoor online shop users say they like Globetrotter. However, in actuality, among the 50% of German respondents who know Globetrotter, 28% of people like the brand.
What is the usage share of Globetrotter in Germany?
All in all, 7% of sports and outdoor online shop users in Germany use Globetrotter. That means, of the 50% who know the brand, 14% use them.
How loyal are the customers of Globetrotter?
Around 6% of sports and outdoor online shop users in Germany say they are likely to use Globetrotter again. Set in relation to the 7% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Globetrotter in Germany?
In July 2022, about 6% of German sports and outdoor online shop users had heard about Globetrotter in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Globetrotter in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.