Beyond Meat brand profile in the UK 2022
When it comes to meat substitutes users, brand awareness of Beyond Meat is at 51% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Beyond Meat in the UK?
In total, 21% of UK meat substitutes users say they like Beyond Meat. However, in actuality, among the 51% of UK respondents who know Beyond Meat, 41% of people like the brand.
What is the usage share of Beyond Meat in the UK?
All in all, 22% of meat substitutes users in the UK use Beyond Meat. That means, of the 51% who know the brand, 43% use them.
How loyal are the customers of Beyond Meat?
Around 18% of meat substitutes users in the UK say they are likely to use Beyond Meat again. Set in relation to the 22% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Beyond Meat in the UK?
In May 2022, about 17% of UK meat substitutes users had heard about Beyond Meat in the media, on social media, or in advertising over the past four weeks. Of the 51% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Beyond Meat in the UK.
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