With 82% brand awareness, Quorn tops the ranking of the most well-known meat substitute brands among onliners in the United Kingdom. Runner-up Linda McCartney is not far behind, with 69% of respondents recognizing them, followed by Beyond Meat with a brand awareness of 40% among UK respondents.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 7, 2023). Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista. "Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2023." Chart. August 7, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista. (2023). Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista. "Leading Meat Substitute Brands Ranked by Brand Awareness in The United Kingdom as of July 2023." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista, Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2023 Statista, https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/ (last visited September 01, 2024)
Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2023 [Graph], Statista, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/