Most well-known meat substitute brands in the UK 2023

With 82% brand awareness, Quorn tops the ranking of the most well-known meat substitute brands among onliners in the United Kingdom. Runner-up Linda McCartney is not far behind, with 69% of respondents recognizing them, followed by Beyond Meat with a brand awareness of 40% among UK respondents.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.