PlayStation Store brand profile in the UK 2022
When it comes to video-on-demand users, brand awareness of PlayStation Store is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Store in the UK?
In total, 14% of UK video-on-demand users say they like PlayStation Store. However, in actuality, among the 71% of UK respondents who know PlayStation Store, 20% of people like the brand.
What is the usage share of PlayStation Store in the UK?
All in all, 13% of video-on-demand users in the UK use PlayStation Store. That means, of the 71% who know the brand, 18% use them.
How loyal are the users of PlayStation Store?
Around 10% of video-on-demand users in the UK say they are likely to use PlayStation Store again. Set in relation to the 13% usage share of the brand, this means that 77% of their users show loyalty to the brand.
What's the buzz around PlayStation Store in the UK?
In May 2022, about 6% of UK video-on-demand users had heard about PlayStation Store in the media, on social media, or in advertising over the past four weeks. Of the 71% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around PlayStation Store in the UK.
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