Truth Social brand profile in the United States 2022
When it comes to social media users, brand awareness of Truth Social is at 25% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Truth Social in the United States?
In total, 4% of U.S. social media users say they like Truth Social. However, in actuality, among the 25% of U.S. respondents who know Truth Social, 16% of people like the brand.
What is the usage share of Truth Social in the United States?
All in all, 3% of social media users in the United States use Truth Social. That means, of the 25% who know the brand, 12% use them.
How loyal are the users of Truth Social?
Around 2% of social media users in the United States say they are likely to use Truth Social again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Truth Social in the United States?
In March 2022, about 5% of U.S. social media users had heard about Truth Social in the media, on social media, or in advertising over the past four weeks. Of the 25% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Truth Social in the United States.
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