global social media audiences amounted to 4.59 billion users.
In 2021, approximately 56 percent of the global population were social media users. This share is projected to increase to 74 percent of the global population by 2026. Social networking is one of the most popular online activities worldwide - as of 2022, Social network penetration worldwide from 2018 to 2027
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Statista. (June 15, 2022). Social network penetration worldwide from 2018 to 2027 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/260811/social-network-penetration-worldwide/
Statista. "Social network penetration worldwide from 2018 to 2027." Chart. June 15, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/260811/social-network-penetration-worldwide/
Statista. (2022). Social network penetration worldwide from 2018 to 2027. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/260811/social-network-penetration-worldwide/
Statista. "Social Network Penetration Worldwide from 2018 to 2027." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/260811/social-network-penetration-worldwide/
Statista, Social network penetration worldwide from 2018 to 2027 Statista, https://www.statista.com/statistics/260811/social-network-penetration-worldwide/ (last visited June 28, 2022)