This statistic provides information on the worldwide social network penetration from 2014 to 2021. In 2019, it is expected that 72.4 percent of worldwide online population will be accessing social networks, up from 69.6 percent in 2016.
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Global social network penetration 2014-2021
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Social network penetration worldwide from 2014 to 2021
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This statistic provides information on the worldwide social network penetration from 2014 to 2021. In 2019, it is expected that 72.4 percent of worldwide online population will be accessing social networks, up from 69.6 percent in 2016.
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This statistic provides information on the worldwide social network penetration from 2014 to 2021. In 2019, it is expected that 72.4 percent of worldwide online population will be accessing social networks, up from 69.6 percent in 2016.
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- Release date
- July 2017
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Supplementary notes
-
* Forecast.
Internet users who use a social network site via any device at least once per month.
2015 and 2014 data from earlier publication
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Supplementary notes
-
* Forecast.
Internet users who use a social network site via any device at least once per month.
2015 and 2014 data from earlier publication
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Social media usage worldwide
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Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Global mobile social network penetration rate as of January 2019, by regionGlobal mobile social penetration rate 2019, by region
- Active mobile social media penetration in American countries as of January 2018Active mobile social media penetration in the Americas 2018
- Leading social media
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Global active usage penetration of leading social networks as of February 2018Most popular social networks worldwide 2018, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in November 2018, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2018, by downloads
- Leading social networking apps in the Apple App Store worldwide in November 2018, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2018, by revenue
- Leading communication apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)Leading Android communication apps worldwide 2018, by downloads
- Leading communication apps in the Google Play Store worldwide in November 2018, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2018, by revenue
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
- Usage
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
- Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017Leading social media usage reasons worldwide 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age groupDaily social media usage by global social video users 2017, by age group
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Number of daily active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of January 2019, based on number of fans (in millions)Most popular Facebook fan pages 2019
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
The most important statistics
- Leading countries based on number of Twitter users as of January 2019 (in millions)Countries with the most Twitter users as of January 2019
- Twitter accounts with the most followers worldwide as of February 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed fashion and beauty influencers on Instagram worldwide as of November 2018Most popular fashion and beauty influencers on Instagram worldwide 2018
- Most-followed food influencers on Instagram worldwide as of November 2018Most popular food influencers on Instagram worldwide 2018
- Most-followed travel influencers on Instagram worldwide as of November 2018Most popular travel influencers on Instagram worldwide 2018
- Social media marketing and advertising
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018Social media ads CTR worldwide Q1 2017 - Q4 2018
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)Social media ads CPM worldwide Q1 2017 - Q4 2018
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q1 2017 - Q1 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Data requests
The most important statistics
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country Google: number of data requests from federal agencies and governments H1 2018
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018Google user data requests by U.S. federal authorities 2010-2018
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country Facebook: user data requests from federal agencies and governments H1 2018
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 1st half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country Twitter: user data requests from federal agencies and governments H1 2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institutionTwitter: data removal requests from countries and institutions H1 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Argentina: social network penetration 2015-2022
- Facebook: online penetration in Middle East and Africa 2012-2018
- Canada: Facebook penetration 2012-2020
- North America: social network penetration 2012-2018
- Most popular social media in Arab countries 2014
- Facebook: online penetration in the Netherlands 2014-2018
- Social media usage activities in Arab countries 2014
- Social network penetration in the United Kingdom (UK) 2014-2018
- Facebook: online penetration in Germany 2014-2018
- Middle East and Africa: social network penetration 2012-2018
- Canada: social network penetration 2012-2018
- Asia Pacific: social network penetration 2012-2018
- Chile: most popular social networking sites 2014
- Facebook: online reach in Argentina 2015-2022
- United States: social network penetration 2015-2022
- Opinion on virtual and personal interaction, by gender in selected countries 2015
- Presence of Massimo Dutti in social networks 2014
- Google Plus: monthly active users worldwide 2013
- Italy: social media engagement of main telecommunications companies 2018
- Elster Group's operating income 2007 -2011
Studies
- Social networks usage in Spain
- Social networks in China
- Social media usage in the Netherlands
- Mobile social media usage worldwide
- Mobile social media usage in the United States
- Social networking in Canada
- Social media usage in India
- Social media usage in the United Kingdom (UK)
- Internet usage in Eastern Europe
- Social media usage worldwide
- Social media usage in the United States
- Social network usage in France
- Social Media Use in 2018
- Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed O...
- Renren Annual Report 2017
Statistics on the topic
Free statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2019
- Global mobile social network penetration rate as of January 2019, by region
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2018
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active WeChat users from 3rd quarter 2011 to 3rd quarter 2018 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Media usage in an internet minute as of June 2018
- Average number of social media accounts per internet user from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Number of daily active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of January 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)
- Soccer players with the most Facebook fans as of February 2018 (in millions)
- Leading countries based on number of Twitter users as of January 2019 (in millions)
- Twitter accounts with the most followers worldwide as of February 2019 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Instagram accounts with the most followers worldwide as of January 2019 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Do you believe social media is an effective channel for customer service?
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Social network user penetration in Argentina from 2015 to 2022
- Facebook penetration in Middle East and Africa from 2012 to 2018
- Most popular social media sites in Arab countries as of November 2014, by reach
- Popular social media activities in Arab countries as of November 2014
- Social network penetration in the United Kingdom (UK) from 2014 to 2018
- Facebook penetration in Germany from 2014 to 2018
- Social network penetration in the Middle East and Africa from 2012 to 2018
- Social network penetration in Asia Pacific from 2012 to 2018
- Most popular social networks in Chile as of July 2014, based on number of unique visitors (in 1,000)
- Social network user penetration in the United States from 2015 to 2022
Premium Statistics
- Social network penetration worldwide from 2014 to 2021
- Global social network penetration rate as of January 2019, by region
- Active mobile social media penetration in American countries as of January 2018
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2018
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Leading social networking apps in the Apple App Store worldwide in November 2018, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in November 2018, by revenue (in U.S. dollars)
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Share of adults who use social media as a source of news in selected countries worldwide in 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Most-followed fashion and beauty influencers on Instagram worldwide as of November 2018
- Most-followed food influencers on Instagram worldwide as of November 2018
- Most-followed travel influencers on Instagram worldwide as of November 2018
- Most-followed wildlife photographers on Instagram worldwide as of November 2018
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Length of time global marketers have been using social media marketing as of January 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 1st half 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Facebook penetration in Canada from 2012 to 2020
- Social network penetration in North America from 2012 to 2018
- Facebook penetration forecast in the Netherlands from 2014 to 2018
- Social network penetration in Canada from 2012 to 2018
- Facebook usage penetration in Argentina from 2015 to 2022
- Degree of agreement of Internet users from different countries with the statement: "Virtual interactions can be as good as personal ones" in 2015
- Number of followers of the mark Massimo Dutti in the different social networks in 2014
- Number of monthly active Google Plus users from May to October 2013 (in millions)
- Social media engagement* of main telecommunications companies in Italy in 2018, by company and social network (in 1,000s)
- Elster Group's operating income from 2007 to 2011 (in million U.S. dollars)
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