Global social network penetration 2017-2025

Published by H. Tankovska, Jan 28, 2021
In 2020, approximately 48.3 percent of the global population were social media users. This share is projected to increase to 56.7 percent of the global population in 2025. Social networking is one of the most popular online activities worldwide - as of 2020, global social media audiences amounted to 3.6 billion users.

Social network penetration worldwide from 2017 to 2025

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Source

Release date

July 2020

Region

Worldwide

Survey time period

2017 to 2020

Supplementary notes

* Forecast.
Internet users who use a social network site via any device at least once per month

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