This statistic provides information on the worldwide social network penetration from 2014 to 2021. In 2019, it is expected that 72.4 percent of worldwide online population will be accessing social networks, up from 69.6 percent in 2016.
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Global social network penetration 2014-2021
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Social network penetration worldwide from 2014 to 2021
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This statistic provides information on the worldwide social network penetration from 2014 to 2021. In 2019, it is expected that 72.4 percent of worldwide online population will be accessing social networks, up from 69.6 percent in 2016.
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Description
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This statistic provides information on the worldwide social network penetration from 2014 to 2021. In 2019, it is expected that 72.4 percent of worldwide online population will be accessing social networks, up from 69.6 percent in 2016.
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- Release date
- July 2017
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Supplementary notes
-
* Forecast.
Internet users who use a social network site via any device at least once per month.
2015 and 2014 data from earlier publication
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2017
- Supplementary notes
-
* Forecast.
Internet users who use a social network site via any device at least once per month.
2015 and 2014 data from earlier publication
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Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2017 and 2022 (in millions)Social network users in selected countries in 2017 and 2022
- Global social network penetration rate as of January 2018, by regionSocial media: global penetration rate 2018, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2018Social media: active usage penetration in selected countries 2018
- Global mobile social network penetration rate as of January 2018, by regionGlobal mobile social penetration rate 2018, by region
- Active mobile social media penetration in American countries as of January 2018Active mobile social media penetration in the Americas 2018
- Leading social media
The most important statistics
- Most popular social networks worldwide as of July 2018, ranked by number of active users (in millions)Global social networks ranked by number of users 2018
- Global active usage penetration of leading social networks as of February 2017Most popular social networks worldwide 2017, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in July 2018, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2018, by downloads
- Leading social networking apps in the Apple App Store worldwide in July 2018, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2018, by revenue
- Leading communication apps in the Google Play Store worldwide in July 2018, by number of downloads (in millions)Leading Android communication apps worldwide 2018, by downloads
- Leading communication apps in the Google Play Store worldwide in July 2018, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2018, by revenue
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Usage
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
- Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
- Average number of social media accounts per internet user as of 2nd quarter 2017, by age groupGlobal social media account ownership and use 2017, by age group
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017Leading social media usage reasons worldwide 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
The most important statistics
- Leading countries based on number of Facebook users as of July 2018 (in millions)Countries with the most Facebook users as of January 2018
- Number of monthly active Facebook users worldwide as of 2nd quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Number of daily active Facebook users worldwide as of 2nd quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
- Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of April 2018, based on number of fans (in millions)Most popular Facebook fan pages 2018
The most important statistics
- Leading countries based on number of Twitter users as of April 2018 (in millions)Countries with the most Twitter users as of April 2018
- Twitter accounts with the most followers worldwide as of June 2018 (in millions)Twitter accounts with the most followers worldwide 2018
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)Most popular verticals on Instagram worldwide 2015-2017
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Instagram accounts with the most followers worldwide as of June 2018 (in millions)Instagram accounts with the most followers worldwide 2018
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018Most popular fashion and beauty influencers on Instagram worldwide 2018
- Most-followed food influencers on Instagram worldwide as of January 2018Most popular food influencers on Instagram worldwide 2018
- Most-followed travel influencers on Instagram worldwide as of July 2018Most popular travel influencers on Instagram worldwide 2018
- Most-followed wildlife photographers on Instagram worldwide as of January 2018Most popular wildlife photographers on Instagram worldwide 2018
- Social media marketing and advertising
The most important statistics
- Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017Most anticipated mobile ad types worldwide Q1 2017
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Leading media publishers in the United States as of July 2016, based on social media followers (in millions)Most-followed media publishers on social media in the U.S. 2016
- Overall number of snaps in a brand story on Snapchat from 1st quarter 2016 to 2nd quarter 2017Snapchat: snaps per brand story 2016-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Argentina: social network penetration 2015-2022
- Canada: Facebook penetration 2012-2020
- Facebook: online penetration in Middle East and Africa 2012-2018
- Facebook: online penetration in Western Europe 2014-2018
- Social network penetration in the United Kingdom (UK) 2014-2018
- Social media usage activities in Arab countries 2014
- Facebook: online penetration in Germany 2014-2018
- Canada: social network penetration 2012-2018
- Most popular social media in Arab countries 2014
- Middle East and Africa: social network penetration 2012-2018
- North America: social network penetration 2012-2018
- Facebook: online penetration in the Netherlands 2014-2018
- Asia Pacific: social network penetration 2012-2018
- Time of day social media is used in Australia 2018
- Facebook: online reach in Israel 2015-2022
- Audience on the social networks of five candidates for the 2017 presidential election
- Most daily viewed social networks in France 2018
- Tumblr: social media market share in the United Kingdom (UK) 2015-2018
- Popularity of programs according to comments in social networks Mediaset España 2015
- Propensity to make a purchase directly on social networks France 2015, by CSP
Studies
- Social networks usage in Spain
- Mobile social media usage worldwide
- Mobile social media usage in the United States
- Social networks in China
- Social networking in Canada
- Social media usage in the United Kingdom (UK)
- Social media usage in the Netherlands
- Social network usage in France
- Social media usage worldwide
- Social media usage in the United States
- Internet usage in Denmark
- Internet usage in Sweden
- Internet usage in Norway
- Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed O...
- The State of Live Streaming on Social Networks
Statistics on the topic
Free statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Number of social network users in selected countries in 2017 and 2022 (in millions)
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2018
- Global mobile social network penetration rate as of January 2018, by region
- Most popular social networks worldwide as of July 2018, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2017
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2018 (in millions)
- Number of monthly active WeChat users from 2nd quarter 2010 to 1st quarter 2018 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active LINE users worldwide as of 4th quarter 2016 (in millions)
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Media usage in an internet minute as of June 2018
- Average number of social media accounts per internet user from 2013 to 2017
- Average number of social media accounts per internet user as of 2nd quarter 2017, by age group
- Weekly social media site access in selected countries as of October 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Leading countries based on number of Facebook users as of July 2018 (in millions)
- Number of monthly active Facebook users worldwide as of 2nd quarter 2018 (in millions)
- Number of daily active Facebook users worldwide as of 2nd quarter 2018 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of April 2018, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of June 2018 (in millions)
- Soccer players with the most Facebook fans as of February 2018 (in millions)
- Leading countries based on number of Twitter users as of April 2018 (in millions)
- Twitter accounts with the most followers worldwide as of June 2018 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Instagram accounts with the most followers worldwide as of June 2018 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading media publishers in the United States as of July 2016, based on social media followers (in millions)
- Distribution of stories posted by brands to Snapchat as of 2nd quarter 2017, by media type and industry
- Social network user penetration in Argentina from 2015 to 2022
- Facebook penetration in Middle East and Africa from 2012 to 2018
- Facebook penetration in Western Europe from 2014 to 2018
- Social network penetration in the United Kingdom (UK) from 2014 to 2018
- Popular social media activities in Arab countries as of November 2014
- Facebook penetration in Germany from 2014 to 2018
- Most popular social media sites in Arab countries as of November 2014, by reach
- Social network penetration in the Middle East and Africa from 2012 to 2018
- Facebook penetration forecast in the Netherlands from 2014 to 2018
- Social network penetration in Asia Pacific from 2012 to 2018
- Social network market share held by Tumblr monthly in the United Kingdom (UK) from January 2015 to February 2018
- Share of French people willing to make purchases on social networks in 2015, by socioprofessional class (CSP)
Premium Statistics
- Social network penetration worldwide from 2014 to 2021
- Global social network penetration rate as of January 2018, by region
- Active mobile social media penetration in American countries as of January 2018
- Active mobile social media penetration in Asian countries as of September 2017
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Leading social networking apps in the Apple App Store worldwide in July 2018, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in July 2018, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in July 2018, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in July 2018, by revenue (in U.S. dollars)
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Most popular activities of Facebook users worldwide as of 1st quarter 2016
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018
- Most-followed food influencers on Instagram worldwide as of January 2018
- Most-followed travel influencers on Instagram worldwide as of July 2018
- Most-followed wildlife photographers on Instagram worldwide as of January 2018
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Overall number of snaps in a brand story on Snapchat from 1st quarter 2016 to 2nd quarter 2017
- Overall number of snaps in a brand story on Snapchat as of 2nd quarter 2017, by industry
- Facebook penetration in Canada from 2012 to 2020
- Social network penetration in Canada from 2012 to 2018
- Social network penetration in North America from 2012 to 2018
- Time of day consumers use social media in Australia as of April 2018
- Facebook usage penetration in Israel from 2015 to 2022
- Total audience of the main candidates for the 2017 French presidential election on Twitter, Facebook and Youtube as of December 10, 2016, depending on the number of listeners *
- Daily penetration rate of social networks in France in 2018, by platform
- Outstanding programs of the Mediaset media group in Spain in 2015, by number of comments on social networks
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