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Global social network penetration 2014-2019

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Social network penetration worldwide from 2014 to 2020

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This statistic provides information on the worldwide social network penetration from 2014 to 2020. In 2018, it is expected that 69.8 percent of worldwide online population will be accessing social networks, up from 64.8 percent in 2014.

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Global social networks ranked by number of users 2017

Global social networks ranked by number of users 2017

Penetration of leading social networks in the United Kingdom (UK) 2014-2015

Penetration of leading social networks in the United Kingdom (UK) 2014-2015

Most popular social networks worldwide 2016, by reach

Most popular social networks worldwide 2016, by reach

Share of U.S. internet users who use selected social networks 2012-2016

Share of U.S. internet users who use selected social networks 2012-2016

Social networks by number of visits in Germany 2016

Social networks by number of visits in Germany 2016

Social networks ranked by market share in the United Kingdom (UK) as of April 2017

Social networks ranked by market share in the United Kingdom (UK) as of April 2017

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Statistics on "Social media usage worldwide"

The most important statistics

Number of social network users worldwide from 2010 to 2020 (in billions)Number of global social network users 2010-2020
Global social network penetration rate as of January 2017, by regionSocial media: global penetration rate 2017, by region
Active social network penetration in selected countries as of January 2017Social media: active usage penetration in selected countries 2017
Leading social media billionaires as of March 2017, by net worth (in billion U.S. dollars)Net worth of the richest social media entrepreneurs 2016
Number of social network users in selected countries in 2016 and 2021 (in millions)Social network users in selected countries in 2016 and 2021
Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
Social media access worldwide as of 3rd quarter 2016, by deviceSocial networking access worldwide 2016, by device
Social network penetration worldwide from 2014 to 2020Global social network penetration 2014-2019

The most important statistics

Leading social networks worldwide as of April 2017, ranked by number of active users (in millions)Global social networks ranked by number of users 2017
Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2017 (in millions)Daily active users of Snapchat 2014-2017
Number of monthly active WeChat users from 2nd quarter 2010 to 4th quarter 2016 (in millions)Number of active WeChat messenger accounts 2010-2016
Number of monthly active WhatsApp users worldwide from April 2013 to January 2017 (in millions)Number of monthly active WhatsApp users as of 2013-2017
Number of monthly active LINE users worldwide as of 4th quarter 2016 (in millions)LINE: number of monthly active users 2014-2016
Number of monthly active Facebook Messenger users from April 2014 to April 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
Number of monthly active Instagram users from January 2013 to April 2017 (in millions)Number of monthly active Instagram users 2013-2017
Instagram accounts with the most followers worldwide as of February 2017 (in millions)Instagram accounts with the most followers worldwide 2017

The most important statistics

Number of monthly active Facebook users worldwide as of 1st quarter 2017 (in millions)Facebook: number of monthly active users worldwide 2008-2017
Facebook's revenue and net income from 2007 to 2016 (in million U.S. dollars)Facebook: annual revenue and net income 2007-2016
Leading countries based on number of Facebook users as of April 2017 (in millions)Countries with the most Facebook users as of April 2017
Number of daily active Facebook users worldwide as of 1st quarter 2017 (in millions)Facebook: number of daily active users worldwide 2011-2017
Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
About how often do you post personal photos or videos on Facebook?Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

The most important statistics

Worldwide revenue of Twitter from 2010 to 2016 (in million U.S. dollars)Global Twitter revenue 2010-2016
Net income of Twitter from 2010 to 2016 (in million U.S. dollars)Annual net income of Twitter 2010-2016
Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2017 (in millions)Twitter: number of monthly active users 2010-2017
Twitter accounts with the most followers worldwide as of March 2017 (in millions)Twitter accounts with the most followers worldwide 2017
Number of active Twitter users in leading markets as of May 2016 (in millions)Leading Twitter markets worldwide 2016
Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2017 (in millions)Twitter: number of monthly active U.S. users 2010-2017
Number of monthly active international Twitter users from 2nd quarter 2010 to 1st quarter 2017 (in millions)Twitter: number of monthly active international users 2010-2017

The most important statistics

Active mobile social media penetration in Asian countries as of January 2017Active mobile social media penetration in Asian countries 2017
Global mobile social network penetration rate as of January 2017, by regionGlobal mobile social penetration rate 2017, by region
Most popular mobile social networking apps in the United States as of February 2017, by monthly users (in millions)Most popular social media apps in the U.S. 2017, by audience
Active mobile social media penetration in American countries as of January 2017Active mobile social media penetration in the Americas 2017
Active mobile social media penetration in Middle East and North African countries in January 2017Active mobile social media penetration in MENA countries 2017
Year-on-year growth in time spent per mobile app category in 2016Fastest growing mobile app categories 2016

The most important statistics

Daily time spent on social networking by internet users worldwide from 2012 to 2016 (in minutes)Daily social media usage worldwide 2012-2016
Media usage in an internet minute as of June 2016Media usage in an online minute 2016
Weekly social media site access in selected countries as of October 2016Weekly social media usage in selected countries 2016
Distribution of global social content sharing activities as of 2nd quarter 2016, by social networkContent sharing: leading social networks worldwide 2016
Usage of selected social media apps during the planning of everyday activities according to users in the United States as of October 2015Social media usage during everyday activity planning by U.S. users 2015
Most popular television series in 2015/2016, sorted by average number of tweets (in 1,000s)Twitter: online buzz of U.S. tv series 2015-2016
Preferred social networks to follow celebrities according to teen and young adult Snapchat users in the United States as of February 2016U.S. youth Snapchat users following celebrities on social media 2016
Most commonly regretted types of social media posts according to adults in the United States as of July 2015U.S. most commonly regretted posts on social media 2015

The most important statistics

Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
Do you use social media to market your business?Global share of businesses using social media marketing 2011-2016
What are the benefits of using social media for marketing purposes?Benefits of social media marketing worldwide 2016
Social media platforms used to shop for products among social media users in the United States as of May 2016U.S. social commerce reach 2016, by platform
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Leading content categories of U.S. publishers on social media as of July 2016, by share of voiceContent categories of U.S. publishers on social media 2016
Leading media publishers in the United States as of July 2016, based on social media followers (in millions)Most-followed media publishers on social media in the U.S. 2016
Leading fashion brands on Twitter as of January 2017, by followers (in millions)Most-followed apparel brands on Twitter 2017

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