Number of global social network users 2010-2023

How many people use social media in the world?

Social media usage is one of the most popular online activities. In 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023.

Social network usage worldwide

Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

The average time per day spent on social media varies greatly by country. Whilst U.S. users spent approximately one hour and 57 minutes using social media each day, the Philippines ranked first in terms of user engagement. The average time per day spent on social media in the country amounted to four hours and one minute, twice the amount of time spent by U.S. users.

Most popular social networks

Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.5 billion monthly active users, making it the most popular social network worldwide. By comparison, photo-sharing app Instagram had one billion monthly active accounts. In June 2019, the most downloaded social networking apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger, as well as the ever-popular app version of Facebook.

Number of social network users worldwide from 2010 to 2023

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2019

Region

Worldwide

Survey time period

2010 to 2019

Supplementary notes

*Forecast
Internet users who use a social network site via any device at least once per month.
Figures regarding 2010 to 2017 were taken from previous release.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Social media usage worldwide"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.