Social media usage is one of the most popular online activities. In 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023.
Social network usage worldwideSocial network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
Most popular social networks
Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.5 billion monthly active users, making it the most popular social network worldwide. By comparison, photo-sharing app Instagram had one billion monthly active accounts. In June 2019, the most downloaded social networking apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger, as well as the ever-popular app version of Facebook.
Number of social network users worldwide from 2010 to 2023
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eMarketer. (December 19, 2019). Number of social network users worldwide from 2010 to 2023 (in billions) [Graph]. In Statista. Retrieved July 15, 2020, from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
eMarketer. "Number of social network users worldwide from 2010 to 2023 (in billions)." Chart. December 19, 2019. Statista. Accessed July 15, 2020. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
eMarketer. (2019). Number of social network users worldwide from 2010 to 2023 (in billions). Statista. Statista Inc.. Accessed: July 15, 2020. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
eMarketer. "Number of Social Network Users Worldwide from 2010 to 2023 (in Billions)." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
eMarketer, Number of social network users worldwide from 2010 to 2023 (in billions) Statista, https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ (last visited July 15, 2020)