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Number of global social network users 2010-2021
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Number of global social network users 2010-2021
Number of social network users worldwide from 2010 to 2021 (in billions)
by J. Clement,
last edited
Aug 14, 2019
How many people use social media in the world?
Social media usage is one of the most popular online activities. In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021.Social network usage worldwideSocial network penetration is constantly increasing worldwide and as of January 2019 stood at 45 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
The average time per day spent on social media varies greatly by country. Whilst U.S. users spent approximately one hour and 57 minutes using social media each day, the Philippines ranked first in terms of user engagement. The average time per day spent on social media in the country amounted to four hours and one minute, twice the amount of time spent by U.S. users.
Most popular social networks Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.4 billion monthly active users, making it the most popular social network worldwide. By comparison, photo-sharing app Instagram had one billion monthly active accounts. In June 2019, the most downloaded social networking apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger, as well as the ever-popular app version of Facebook.
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by J. Clement,
last edited
Aug 14, 2019
How many people use social media in the world?
Social media usage is one of the most popular online activities. In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021.Social network usage worldwideSocial network penetration is constantly increasing worldwide and as of January 2019 stood at 45 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
The average time per day spent on social media varies greatly by country. Whilst U.S. users spent approximately one hour and 57 minutes using social media each day, the Philippines ranked first in terms of user engagement. The average time per day spent on social media in the country amounted to four hours and one minute, twice the amount of time spent by U.S. users.
Most popular social networks Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.4 billion monthly active users, making it the most popular social network worldwide. By comparison, photo-sharing app Instagram had one billion monthly active accounts. In June 2019, the most downloaded social networking apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger, as well as the ever-popular app version of Facebook.
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- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Supplementary notes
-
*Forecast
Internet users who use a social network site via any device at least once per month.
Figures regarding 2010 to 2015 were taken from previous source news release.
Source
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- Release date
- May 2018
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Supplementary notes
-
*Forecast
Internet users who use a social network site via any device at least once per month.
Figures regarding 2010 to 2015 were taken from previous source news release.
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Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Global mobile social network penetration rate as of January 2019, by regionGlobal mobile social penetration rate 2019, by region
- Active mobile social media penetration in American countries as of January 2019Active mobile social media penetration in the Americas 2019
- Leading social media
The most important statistics
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Global active usage penetration of leading social networks as of February 2019Most popular social networks worldwide 2019, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2019, by downloads
- Leading social networking apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2019, by revenue
- Leading communication apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)Leading Android communication apps worldwide 2019, by downloads
- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2019, by revenue
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
- Usage
The most important statistics
- Media usage in an internet minute as of March 2019Media usage in an online minute 2019
- Share of global internet users who have performed selected online activities in the past month via mobile as of 1st quarter 2019Leading mobile-first online activities worldwide 2019
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)Daily social media usage worldwide 2012-2018
- Average number of social media accounts per internet user from 2013 to 2018Global social media account ownership from 2013 to 2018
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 4th quarter 2018Leading social media usage reasons worldwide 2018
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age groupDaily social media usage by global social video users 2017, by age group
The most important statistics
- Leading countries based on number of Facebook users as of July 2019 (in millions)Countries with the most Facebook users 2019
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Number of daily active Facebook users worldwide as of 2nd quarter 2019 (in millions)Facebook: number of daily active users worldwide 2011-2019
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of May 2019, based on number of fans (in millions)Most popular Facebook fan pages 2019
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
The most important statistics
- Leading countries based on number of Twitter users as of July 2019 (in millions)Countries with the most Twitter users 2019
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active users 2010-2019
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active U.S. users 2010-2019
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active international users 2010-2019
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2019
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019Most popular beauty and fashion influencers on Instagram worldwide 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019Most popular food influencers on Instagram worldwide 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019Most popular travel influencers on Instagram worldwide 2019
- Social media marketing and advertising
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019Benefits of social media marketing worldwide 2019
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2019Social media ads CTR worldwide Q2 2018 - Q2 2019
- Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)Social media ads CPM worldwide Q2 2018 - Q2 2019
- Social media advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q2 2018 - Q2 2019
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Data requests
The most important statistics
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country Google user data requests from federal agencies and governments H2 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by countryGovernment requests for content removal from Google H1 2018
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018Google user data requests by U.S. federal authorities 2010-2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country Twitter: user data requests from federal agencies and governments H1 2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institutionTwitter: data removal requests from countries and institutions H1 2018
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Statistics
- Nigeria number of social network users 2017-2023
- Norway: social media penetration as of November 2013
- Worldwide social network user growth 2014-2020
- Argentina: number of social network users 2017-2023
- South Africa number of social network users 2017-2023
- Number of U.S. Hispanic social network users 2013-2019
- South Korea: number of social network users 2015-2022
- Middle East and Africa: number of social network users in the 2012-2018
- Philippines: number of social network users 2017-2023
- Social network user growth in the United Kingdom (UK) 2012-2017
- Germany: number of social network users 2014-2020
- Number of social network users Australia 2015-2022
- Russia: number of social network users 2013-2019
- Social network user growth in the United Kingdom (UK) 2012-2017, by age
- North America: number of social network users 2017-2023
- Global satisfaction index with the tourist destinations of Spain coast summer 2015
- Renren net revenue in China 2008-2018
- Social network: message recipients in Spain 2014
- Customer contact centers handling of social network-based inquiries 2011
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Studies
- Mobile social media usage worldwide
- Social media usage in Latin America
- Social media in Singapore
- Social media usage in the Nordics
- Social media usage in the Caribbean
- Social media usage in the Netherlands
- Social media usage in South Korea
- Social media usage in the United Kingdom (UK)
- Social media usage worldwide
- Social media usage in Poland
- Mobile social media usage in the United States
- Social media marketing
- Social media and events
- Beauty content on social media
- Online recruiting and social media
Statistics on "Social media usage worldwide"
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Social network penetration worldwide from 2014 to 2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Global social network penetration rate as of January 2019, by region
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2019
- Global mobile social network penetration rate as of January 2019, by region
- Active mobile social media penetration in American countries as of January 2019
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2019, by net worth (in billion U.S. dollars)
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2019
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active WeChat users from 1st quarter 2012 to 1st quarter 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Media usage in an internet minute as of March 2019
- Share of global internet users who have performed selected online activities in the past month via mobile as of 1st quarter 2019
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)
- Average number of social media accounts per internet user from 2013 to 2018
- Weekly social media site access in selected countries as of October 2017
- Most popular reasons for internet users worldwide to use social media as of 4th quarter 2018
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Share of adults who use social media as a source of news in selected countries worldwide as of February 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)
- Number of daily active Facebook users worldwide as of 2nd quarter 2019 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of May 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Soccer players with the most Facebook fans as of April 2019 (in millions)
- Leading countries based on number of Twitter users as of July 2019 (in millions)
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeks
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019
- Most-followed wildlife photographers on Instagram worldwide as of June 2019
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Leading social media platforms used by marketers worldwide as of January 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019
- Length of time global marketers have been using social media marketing as of January 2018
- Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2019
- Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 1st quarter 2018 (in U.S. dollars)
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Do you believe social media is an effective channel for customer service?
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by country
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2018
- Number of social network users in Nigeria from 2017 to 2023 (in millions)
- Most popular social media sites in Norway as of November 2013, based on reach
- Annual social network user growth worldwide from 2014 to 2020
- Number of social network users in Argentina from 2017 to 2023 (in millions)
- Number of social network users in South Africa from 2017 to 2023 (in millions)
- Number of Hispanic social network users in the United States from 2013 to 2019 (in millions)
- Number of social network users in South Korea from 2015 to 2022 (in millions)
- Number of social network users in Middle East and Africa from 2012 to 2018 (in millions)
- Number of social network users in the Philippines from 2017 to 2023 (in millions)
- Social network user growth in the United Kingdom (UK) from 2012 to 2017
- Number of social network users in Germany from 2014 to 2020 (in millions)
- Number of social network users in Australia from 2015 to 2022 (in millions)
- Number of social network users in Russia from 2013 to 2019 (in millions)
- Social network user growth in the United Kingdom (UK) from 2012 to 2017, by age
- Number of social network users in North America from 2017 to 2023 (in millions)
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