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Number of global social media users 2010-2021
Number of global social media users 2010-2021
Number of social media users worldwide from 2010 to 2021 (in billions)
This statistic shows the number of social media users worldwide from 2010 to 2016 with projections until 2021. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
Social media users Social network penetration worldwide is ever-increasing. In 2017, 71 percent of internet users were social network users and these figures are expected to grow. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities. North America ranks first among regions where social media is highly popular, with an social media penetration rate of 66 percent. In 2016, more than 81 percent of the United States population had a social media profile. As of the second quarter of 2016, U.S. users spend more than 215 weekly minutes on social media via smartphone, 61 weekly minutes via PC, and 47 minutes per week on social networks via tablet devices.
The increased worldwide usage of smartphones and mobile devices has opened up the possibilities of mobile social networks with increased features such as location-based services like Foursquare or Google Now. Most social networks are also available as mobile social apps, whereas some networks have been optimized for mobile internet browsing, enabling users to comfortably access visual blogging sites such as Tumblr or Pinterest via tablet.
With over 1.86 billion monthly active users, social network Facebook is currently the market leader in terms of reach and scope. The site has been shaping the social media landscape since its launch and has been an important factor in discussions about users’ privacy and differentiating between the private and the public online self.
Social networks not only enable users to communicate beyond local or social boundaries, but also offer possibilities to share user-generated content like photos and videos and features such as social games. Social advertising and social gaming are two major points of revenue for social networks.
Number of social media users worldwide from 2010 to 2021 (in billions)
Loading statistic...
| Number of users in billions | |
|---|---|
| 2021* | 3.02 |
| 2020* | 2.9 |
| 2019* | 2.77 |
| 2018* | 2.62 |
| 2017 | 2.46 |
| 2016 | 2.28 |
| 2015 | 2.14 |
| 2014 | 1.91 |
| 2013 | 1.59 |
| 2012 | 1.4 |
| 2011 | 1.22 |
| 2010 | 0.97 |
| Number of users in billions | |
|---|---|
| 2021* | 3.02 |
| 2020* | 2.9 |
| 2019* | 2.77 |
| 2018* | 2.62 |
| 2017 | 2.46 |
| 2016 | 2.28 |
| 2015 | 2.14 |
| 2014 | 1.91 |
| 2013 | 1.59 |
| 2012 | 1.4 |
| 2011 | 1.22 |
| 2010 | 0.97 |
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This statistic shows the number of social media users worldwide from 2010 to 2016 with projections until 2021. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
Social media users Social network penetration worldwide is ever-increasing. In 2017, 71 percent of internet users were social network users and these figures are expected to grow. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities. North America ranks first among regions where social media is highly popular, with an social media penetration rate of 66 percent. In 2016, more than 81 percent of the United States population had a social media profile. As of the second quarter of 2016, U.S. users spend more than 215 weekly minutes on social media via smartphone, 61 weekly minutes via PC, and 47 minutes per week on social networks via tablet devices.
The increased worldwide usage of smartphones and mobile devices has opened up the possibilities of mobile social networks with increased features such as location-based services like Foursquare or Google Now. Most social networks are also available as mobile social apps, whereas some networks have been optimized for mobile internet browsing, enabling users to comfortably access visual blogging sites such as Tumblr or Pinterest via tablet.
With over 1.86 billion monthly active users, social network Facebook is currently the market leader in terms of reach and scope. The site has been shaping the social media landscape since its launch and has been an important factor in discussions about users’ privacy and differentiating between the private and the public online self.
Social networks not only enable users to communicate beyond local or social boundaries, but also offer possibilities to share user-generated content like photos and videos and features such as social games. Social advertising and social gaming are two major points of revenue for social networks.
Show moreSocial media users Social network penetration worldwide is ever-increasing. In 2017, 71 percent of internet users were social network users and these figures are expected to grow. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities. North America ranks first among regions where social media is highly popular, with an social media penetration rate of 66 percent. In 2016, more than 81 percent of the United States population had a social media profile. As of the second quarter of 2016, U.S. users spend more than 215 weekly minutes on social media via smartphone, 61 weekly minutes via PC, and 47 minutes per week on social networks via tablet devices.
The increased worldwide usage of smartphones and mobile devices has opened up the possibilities of mobile social networks with increased features such as location-based services like Foursquare or Google Now. Most social networks are also available as mobile social apps, whereas some networks have been optimized for mobile internet browsing, enabling users to comfortably access visual blogging sites such as Tumblr or Pinterest via tablet.
With over 1.86 billion monthly active users, social network Facebook is currently the market leader in terms of reach and scope. The site has been shaping the social media landscape since its launch and has been an important factor in discussions about users’ privacy and differentiating between the private and the public online self.
Social networks not only enable users to communicate beyond local or social boundaries, but also offer possibilities to share user-generated content like photos and videos and features such as social games. Social advertising and social gaming are two major points of revenue for social networks.
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- Release date
- July 2017
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Supplementary notes
-
*Forecast
Internet users who use a social network site via any device at least once per month.
Figures regarding 2010 to 2015 were taken from previous source news release.
Source
- Show sources information
- Show publisher information
- Release date
- July 2017
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2017
- Supplementary notes
-
*Forecast
Internet users who use a social network site via any device at least once per month.
Figures regarding 2010 to 2015 were taken from previous source news release.
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Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Global mobile social network penetration rate as of January 2019, by regionGlobal mobile social penetration rate 2019, by region
- Active mobile social media penetration in American countries as of January 2019Active mobile social media penetration in the Americas 2019
- Leading social media
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Global active usage penetration of leading social networks as of February 2018Most popular social networks worldwide 2018, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in March 2019, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2019, by downloads
- Leading social networking apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2019, by revenue
- Leading communication apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)Leading Android communication apps worldwide 2019, by downloads
- Leading communication apps in the Google Play Store worldwide in March 2019, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2019, by revenue
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
- Usage
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
- Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017Leading social media usage reasons worldwide 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age groupDaily social media usage by global social video users 2017, by age group
The most important statistics
- Leading countries based on number of Facebook users as of January 2019 (in millions)Countries with the most Facebook users as of January 2019
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Number of daily active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)Most popular Facebook fan pages 2019
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
The most important statistics
- Leading countries based on number of Twitter users as of January 2019 (in millions)Countries with the most Twitter users as of January 2019
- Twitter accounts with the most followers worldwide as of February 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Instagram accounts with the most followers worldwide as of April 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019Most popular beauty and fashion influencers on Instagram worldwide 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019Most popular food influencers on Instagram worldwide 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019Most popular travel influencers on Instagram worldwide 2019
- Social media marketing and advertising
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018Social media ads CTR worldwide Q1 2017 - Q4 2018
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)Social media ads CPM worldwide Q1 2017 - Q4 2018
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q1 2017 - Q1 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Data requests
The most important statistics
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country Google: number of data requests from federal agencies and governments H1 2018
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018Google user data requests by U.S. federal authorities 2010-2018
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country Facebook: user data requests from federal agencies and governments H1 2018
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 1st half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country Twitter: user data requests from federal agencies and governments H1 2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institutionTwitter: data removal requests from countries and institutions H1 2018
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Statistics
- Vietnam: number of social network users 2017-2023
- Number of U.S. Hispanic social network users 2013-2019
- Middle East and Africa: number of social network users in the 2012-2018
- U.S. Hispanic social network user reach 2013-2020
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- Argentina: number of social network users 2015-2022
- South Africa number of social network users 2017-2023
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- Social network user growth in the United Kingdom (UK) 2012-2017, by age
- Germany: number of social network users 2014-2020
- Worldwide social network user growth 2014-2020
- North America: number of social network users 2017-2023
- Nigeria number of social network users 2017-2023
- Thailand: number of social network users 2017-2023
- Number of social network users Australia 2015-2022
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- Share of YouTube in tablet social media market India 2017-2018
- Social media business usage and implementation plans worldwide 2014
- Share of French having already been victim of insults on social networks by age 2019
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Studies
- Mobile social media usage worldwide
- Social media usage in the Netherlands
- Mobile social media usage in the United States
- Social media usage in the United Kingdom (UK)
- Social media usage worldwide
- Social media marketing
- Social media and politics in the United States
- Social media usage in Belgium
- Social media usage in Finland
- Social media usage in the United States
- Social media usage in India
- Social media advertising in the Netherlands
- Brands on social media
- Social media and events
- Beauty content on social media
Statistics on "Social media usage worldwide"
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Social network penetration worldwide from 2014 to 2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Global social network penetration rate as of January 2019, by region
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2019
- Global mobile social network penetration rate as of January 2019, by region
- Active mobile social media penetration in American countries as of January 2019
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2018
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Leading social networking apps in the Apple App Store worldwide in March 2019, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in March 2019, by revenue (in U.S. dollars)
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active WeChat users from 4th quarter 2011 to 4th quarter 2018 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Media usage in an internet minute as of June 2018
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)
- Average number of social media accounts per internet user from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Share of adults who use social media as a source of news in selected countries worldwide in 2018
- Leading countries based on number of Facebook users as of January 2019 (in millions)
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Number of daily active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Soccer players with the most Facebook fans as of April 2019 (in millions)
- Leading countries based on number of Twitter users as of January 2019 (in millions)
- Twitter accounts with the most followers worldwide as of February 2019 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Instagram accounts with the most followers worldwide as of April 2019 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019
- Most-followed wildlife photographers on Instagram worldwide as of November 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Length of time global marketers have been using social media marketing as of January 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading industries of U.S. brands on social media in 2018, by share of voice
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- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 1st half 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Number of social network users in Vietnam from 2017 to 2023 (in millions)
- Number of Hispanic social network users in the United States from 2013 to 2019 (in millions)
- Number of social network users in Middle East and Africa from 2012 to 2018 (in millions)
- Hispanic social network user penetration in the United States from 2013 to 2020
- Most popular social media sites in Norway as of fall 2013, based on user figures (in thousands)
- Number of social network users in Argentina from 2015 to 2022 (in millions)
- Number of social network users in South Africa from 2017 to 2023 (in millions)
- Most popular social media sites in Norway as of November 2013, based on reach
- Social network user growth in the United Kingdom (UK) from 2012 to 2017, by age
- Number of social network users in Germany from 2014 to 2020 (in millions)
- Annual social network user growth worldwide from 2014 to 2020
- Number of social network users in North America from 2017 to 2023 (in millions)
- Number of social network users in Nigeria from 2017 to 2023 (in millions)
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