Number of global social media users 2010-2021
Number of social media users worldwide from 2010 to 2021 (in billions)
This statistic shows the number of social media users worldwide from 2010 to 2016 with projections until 2021. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
Social media users Social network penetration worldwide is ever-increasing. In 2017, 71 percent of internet users were social network users and these figures are expected to grow. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities. North America ranks first among regions where social media is highly popular, with an social media penetration rate of 66 percent. In 2016, more than 81 percent of the United States population had a social media profile. As of the second quarter of 2016, U.S. users spend more than 215 weekly minutes on social media via smartphone, 61 weekly minutes via PC, and 47 minutes per week on social networks via tablet devices.
The increased worldwide usage of smartphones and mobile devices has opened up the possibilities of mobile social networks with increased features such as location-based services like Foursquare or Google Now. Most social networks are also available as mobile social apps, whereas some networks have been optimized for mobile internet browsing, enabling users to comfortably access visual blogging sites such as Tumblr or Pinterest via tablet.
With over 1.86 billion monthly active users, social network Facebook is currently the market leader in terms of reach and scope. The site has been shaping the social media landscape since its launch and has been an important factor in discussions about users’ privacy and differentiating between the private and the public online self.
Social networks not only enable users to communicate beyond local or social boundaries, but also offer possibilities to share user-generated content like photos and videos and features such as social games. Social advertising and social gaming are two major points of revenue for social networks.
Number of social media users worldwide from 2010 to 2021 (in billions)
Loading statistic...
| Number of users in billions | |
|---|---|
| 2021* | 3.02 |
| 2020* | 2.9 |
| 2019* | 2.77 |
| 2018* | 2.62 |
| 2017 | 2.46 |
| 2016 | 2.28 |
| 2015 | 2.14 |
| 2014 | 1.91 |
| 2013 | 1.59 |
| 2012 | 1.4 |
| 2011 | 1.22 |
| 2010 | 0.97 |
Source
More information
Statistics on "Social media usage worldwide"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of social network users Australia 2015-2022
- Social network user growth in the United Kingdom (UK) 2012-2017
- U.S. Hispanic social network user reach 2013-2020
- Norway: social media users as of November 2013
- Worldwide social network user growth 2014-2020
- North America: number of social network users 2017-2023
- Vietnam: number of social network users 2017-2023
- Norway: social media penetration as of November 2013
- Number of U.S. Hispanic social network users 2013-2019
- South Africa number of social network users 2017-2023
- Social network user growth in the United Kingdom (UK) 2012-2017, by age
- Germany: number of social network users 2014-2020
- Middle East and Africa: number of social network users in the 2012-2018
- Argentina: number of social network users 2015-2022
- Thailand: number of social network users 2017-2023
- Weekly reach of social media as news source in Finland 2014-2018
- Social media activities in Spain 2019
- Social networks used by 11-to 14-year-olds in France 2017
- Topics discussed on social networks by users in the UK 2012
- Share of VKontakte in mobile social media market India 2017-2018
Statistics on "Social media usage worldwide"
Related topics
About Statista
