Revenue of the spirits market in Italy 2018-2028, by segment

Revenue of the spirits market in Italy from 2018 to 2028, by segment

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Supplementary notes

Data provided by Statista Market Insights are estimates.


Spirits include alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).


The Spirits segment is further divided into the following subsegments:

  • Whisky is a spirit on a grain basis that have been aged in wooden casks for a duration of at least three years.
  • Vodka is a spirit based on grain and/or potatoes.
  • Rum is a spirit based on sugar cane.
  • Gin is a spirit based on juniper berries.
  • Brandy is a spirit based on fermented fruit juice.
  • Tequila is a mexican spirit based on the blue agave.
  • Soju is a spirit typically based on rice.
  • Liqueurs & Other Spirits includes all other spirits not previously mentioned as well as ready-to-drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to the whole population.

The market only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in hotels, restaurants, bars) are only shown as a separate box in the aggregated Alcoholic Drinks market. All prices include all sales and consumption taxes and are valued at consumer prices.

Key players include Diageo, Pernod Ricard, and Kweichow Moutai.

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