Italy: revenue of home & laundry market 2013-2026

In 2021, the home and laundry care market in Italy generated a total revenue of four billion euros. According to estimates of the Statista Consumer Market Outlook, the revenue is expected to increase in the coming years reaching a predicted value of 4.07 billion euros in 2026.

Revenue of the home and laundry care market in Italy from 2013 to 2026 (in billion euros)

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Supplementary notes

The Home and Laundry Care market covers cleaning products for private households. The market is differentiated by application fields: Laundry Care covers detergents for fabric care. Household Cleaners cover household detergents for surface care (incl. bleach and toilet care products). Dishwashing Detergents contains detergents for washing dishes and cutlery, and Polishes, Room Scents and Insecticides cover the remaining specialty products. The market takes into account consumable detergents for use in private households only (B2C). Auxiliary cleaning equipment (e.g. mops and brooms) are not included in the shown sales figures. Also excluded are professional products for industry use or household cleaning services (B2B). The market for Home and Laundry Care products is characterized by relatively low growth rates and is dominated by a few big brand manufacturers such as Procter & Gamble, Unilever, Reckitt Benckiser, Henkel, Kao and Lion.

All figures are estimates. A detailed methodologycan be found on the Statista Consumer Market Outlook.

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