Consumption volume of spirits in Italy 2012-2025

Spirits include distilled alcoholic beverages with an alcohol content that typically ranges from 20 to 50 vol%. or more. The market here is structured into the subsegments Whisky, Vodka, Rum, Gin, Brandy as well as Liqueurs & Other Spirits. Ready-to-drink cocktails and mix drinks like Alcopops are included in the last.

British Diageo, French Pernod Ricard and Chinese Kweichow Moutai are the most important companies by revenue in this sector worldwide.

The market for Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit. One liter of spirits roughly equals 50 shots of 2 cl each.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.