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Non-alcoholic beverages worldwide. - statistics & facts

What is considered a non-alcoholic beverage partially depends on jurisdiction. Different countries having different limits of alcohol a product can contain and still be considered non-alcoholic. Many juices, for instance contain some trace amounts of alcohol. In general though, when people speak non-alcoholic beverages, they are referring to drink categories such as bottled water, soft drinks, and juices. Drinks not intended to produce the effects of alcohol.

Market size

As many industries did, the non-alcoholic beverage market saw a decline in 2020 due to the COVID-19 pandemic. Global revenue shrank eight percent to just over one trillion U.S. dollars but 2021 is expected to witness a turnaround. The United States represents the largest market in the world with 359 million U.S. dollars in revenue.


Switzerland was the leading exporter of non-alcoholic beverages in 2020, shipping 1.8 billion U.S. dollars worth. Thailand, which ranked second behind Switzerland in export value, was the leading exporter in terms of volume. The country exported 2.8 billion liters worth of non-alcoholic beverages in that year. Not surprisingly, as the largest single market for non-alcoholic beverages, the United States was also the biggest importer in the world, with imports valued at 842 million U.S. dollars.


Water is, by far, the most consumed non-alcoholic beverage in the world. In 2020, over 450 billion liters of packaged water were consumed worldwide. In some parts of the world, packaged water is a necessity as the local water supply is not safe to drink. Even in parts of the world where local water is treated, many people drink bottled water for convenience or because they prefer the taste. It's not the water itself, but the minerals dissolved within it that impart the flavor. The United States had the highest per capita consumption of non-alcoholic drinks with Mexico only slightly behind. Much of Mexico's consumption comes from bottled water as it is the highest per capita consumer in the world.


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