BARCLAYS brand profile in Germany 2022
When it comes to digital payment users, brand awareness of BARCLAYS is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BARCLAYS in Germany?
In total, 6% of German digital payment users say they like BARCLAYS. However, in actuality, among the 39% of German respondents who know BARCLAYS, 15% of people like the brand.
What is the usage share of BARCLAYS in Germany?
All in all, 4% of digital payment users in Germany use BARCLAYS. That means, of the 39% who know the brand, 10% use them.
How loyal are the users of BARCLAYS?
Around 3% of digital payment users in Germany say they are likely to use BARCLAYS again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around BARCLAYS in Germany?
In August 2022, about 5% of German digital payment users had heard about BARCLAYS in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around BARCLAYS in Germany.
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