paydirekt brand profile in Germany 2022
When it comes to digital payment users, brand awareness of paydirekt is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is paydirekt in Germany?
In total, 8% of German digital payment users say they like paydirekt. However, in actuality, among the 58% of German respondents who know paydirekt, 14% of people like the brand.
What is the usage share of paydirekt in Germany?
All in all, 5% of digital payment users in Germany use paydirekt. That means, of the 58% who know the brand, 9% use them.
How loyal are the users of paydirekt?
Around 4% of digital payment users in Germany say they are likely to use paydirekt again. Set in relation to the 5% usage share of the brand, this means that 80% of their users show loyalty to the brand.
What's the buzz around paydirekt in Germany?
In August 2022, about 5% of German digital payment users had heard about paydirekt in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around paydirekt in Germany.
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