Rosetta Stone brand profile in Germany 2022
When it comes to online education service users, brand awareness of Rosetta Stone is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rosetta Stone in Germany?
In total, 6% of German online education service users say they like Rosetta Stone. However, in actuality, among the 28% of German respondents who know Rosetta Stone, 21% of people like the brand.
What is the usage share of Rosetta Stone in Germany?
All in all, 5% of online education service users in Germany use Rosetta Stone. That means, of the 28% who know the brand, 18% use them.
How loyal are the users of Rosetta Stone?
Around 3% of online education service users in Germany say they are likely to use Rosetta Stone again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Rosetta Stone in Germany?
In August 2022, about 5% of German online education service users had heard about Rosetta Stone in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Rosetta Stone in Germany.
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