TK Maxx brand profile in the UK 2022
When it comes to fashion store customers, brand awareness of TK Maxx is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TK Maxx in the UK?
In total, 31% of UK fashion store customers say they like TK Maxx. However, in actuality, among the 92% of UK respondents who know TK Maxx, 34% of people like the brand.
What is the usage share of TK Maxx in the UK?
All in all, 26% of fashion store customers in the UK use TK Maxx. That means, of the 92% who know the brand, 28% use them.
How loyal are the customers of TK Maxx?
Around 22% of fashion store customers in the UK say they are likely to use TK Maxx again. Set in relation to the 26% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around TK Maxx in the UK?
In August 2022, about 13% of UK fashion store customers had heard about TK Maxx in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around TK Maxx in the UK.
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