How high is the brand awareness of Marks & Spencer in the UK? When it comes to grocery store customers, brand awareness of Marks & Spencer is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marks & Spencer in the UK? In total, 41% of UK grocery store customers say they like Marks & Spencer.
What is the usage share of Marks & Spencer in the UK? All in all, 39% of grocery store customers in the UK use Marks & Spencer.
How loyal are the customers of Marks & Spencer? Around 35% of grocery store customers in the UK say they are likely to use Marks & Spencer again. Set in relation to the 39% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Marks & Spencer in the UK? In September 2023, about 25% of UK grocery store customers had heard about Marks & Spencer in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Marks & Spencer in the UK.
Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (October 3, 2023). Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk
Statista. "Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023." Chart. October 3, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk
Statista. (2023). Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk
Statista. "Marks & Spencer Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Grocery Store Customers in The Uk as of September 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk
Statista, Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023 Statista, https://www.statista.com/forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk (last visited September 01, 2024)
Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023 [Graph], Statista, October 3, 2023. [Online]. Available: https://www.statista.com/forecasts/1335793/marks-and-spencer-grocery-stores-brand-profile-in-the-uk