TAG Heuer brand profile in the United States 2022
When it comes to watches users, brand awareness of TAG Heuer is at 42% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TAG Heuer in the United States?
In total, 11% of U.S. watches users say they like TAG Heuer. However, in actuality, among the 42% of U.S. respondents who know TAG Heuer, 26% of people like the brand.
What is the usage share of TAG Heuer in the United States?
All in all, 6% of watches users in the United States use TAG Heuer. That means, of the 42% who know the brand, 14% use them.
How loyal are the owners of TAG Heuer?
Around 4% of watches users in the United States say they are likely to use TAG Heuer again. Set in relation to the 6% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around TAG Heuer in the United States?
In September 2022, about 7% of U.S. watches users had heard about TAG Heuer in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around TAG Heuer in the United States.
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